Gaining Ground

Text by Charlene Chan
Photography by Jovian Lim

Five years after their debut and two since their first standalone store in Singapore at ION Orchard, IN GOOD COMPANY (IGC) unveiled their latest outpost at Marina Bay Sands (MBS) in October this year. True to form, they opened their doors with little fanfare, preferring to let their work speak for themselves. These days, it’s no longer just the Singaporean woman they dress—in addition to their growing brood here, they’ve continued to expand regionally, partners and friends in tow.

IGC’s foray into MBS marks an entry into relatively uncharted territory. Up until now, the brand’s key touchpoints have been located within Orchard Road; their newest outpost was an opportunity to go beyond that, and be showcased alongside the best of international brands. It’s a fitting arrival for a brand on the cusp of something greater.

The new space, as with their clothing, reveals IGC’s penchant for quiet detailing. A play on texture and material dominates throughout, bringing nuance to a largely muted colour palette. Entering the store, for instance, takes one past a gently curving wall, individual slabs of Terrazzo lined up as if in welcome. Across the shop floor, chevron-patterned tiles fan outward, subtle and dignified. Clothes hang from racks of clean white or a deep navy, next to necklaces displayed on light wooden shelves.

An exception to the understated colours of the store stands toward the centre of the space. Here, a collection of plinths are marked for the riot of colour they add: some have been made in textured metal; others are built out of copper, with matching accessory stands to go along. Yet others have been fashioned out of dichroic glass, their colours changing under various lighting conditions. These hold smaller accessories and products, including lifestyle objects created in collaboration with fellow creatives.

Read more in The X Press N˚3.